Research Platforms' Performance Reports GA21 2015-2017 | Page 10

RESEARCH ACTIVITIES Halal Ecosystem The Halal Ecosystem (HE) cluster focuses its involvement on three key elements (societal health, community welfare and sustainable economic development). Each of these is derived from the essential principles that define the meaning and boundary of the word ‘Halal’. Researchers in the HE cluster are involved in conducting research in different multidisciplinary areas including Muslim consumers’ Halal product choice behaviour, global trade of Halal products, cross-cultural choice behaviour, identifying harmful ingredients and elements in pharmaceutical products, vaccines and food supplements, and DNA identification in chicken and fish. The second key element of the HE Cluster is community welfare. Islam strongly emphasises distributional economics and stewardship. Professor Pervaiz Ahmed and Dr Mohammad Shaiban have been active in this area of research with external research funding. Associate Professor Yunus Ali Research Cluster Members Associate Professor Yunus Ali (Cluster Leader) Professor Sunil K Lal Associate Professor Uma Devi Palanisamy Dr Ghazala Khan Dr Manish Gupta One of the PhD student projects is researching the development and validation of a performance assessment system based on the Islamic concept of ‘falah’ (success), to evaluate Islamic business organisations’ proactive measures of redistribution of profit for societal welfare and caring for the environment under the Makashid-al Sharia (principles of Islamic law) on societal welfare. Researchers of this cluster have also initiated research on Waqf (Islamic charity that benefits humankind irrespective of their religious affiliation) under the Halal Ecosystem cluster. Some papers are in the process of publication. Our researchers have also worked on Halal compliance in vaccines. The objective of the research was to set up a new molecular biology lab for halal vaccine testing. This objective was achieved, and expertise and capabilities to test vaccines for halal compliance were gained. Plans to expand on this capability are in motion, towards being able to test a variety of products (e.g. food, beverages, cosmetics.) for Halal compliance using a wide variety of well-standardised high-accuracy technologies. 9