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Table of Contents: 1. Digital services market context
‣ Growth drivers of the digital economy
‣ Technological disruption powers digital services
‣ Mobility becomes the focus of digital innovation
‣ Consumer empowerment bolsters digital
2. Lessons in digital process
‣ Challenging the telecom operator ' s business
‣ The digital company value system
‣ Amazon strategy overview 15
‣ Apple strategy overview 19
‣ Facebook strategy overview 23
‣ Google strategy overview 27
3. Telco approaches to digital
‣ Verizon
‣ China Telecom
‣ Orange
‣ ATandT
4. Key Findings and Recommendations
‣ GAFA core values
‣ GAFA success factors
‣ Telco digital strategies
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