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website, how would you draw the sample to measure the best ad that aired during the Super
Bowl® game among the three groups of interest?
RES 351 Week 4 DQ 2
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What are the merits of, and problems with the following:
Rating and ranking scales;
Likert and differential scales; and,
Unidimensional and multidimensional scales
Under what conditions would you recommend the following:
o Probability sample
o Non–probability sample
RES 351 Week 4 Individual Assignment Understanding Business Research Terms and
Concepts Part 2
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