RES 351 HELP Exciting Results – res351help.com RES 351 PRIZM SHARE | Page 23

Preparing to Conduct Business Research: Part 2
Build on the business problem identified in Preparing to Conduct
Business Research: Part 1.
Write a 700- to 1,050-word paper that addresses the following
questions:
• What are the key business objectives?
• What are the questions that must be researched?
• What are the hypotheses and variables that must be considered?
• What ethical considerations must you take into account?
• Define the purpose of the research.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
RES 351 Week 4 DQ 1
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During the 2010 Super Bowl ® game, the Snickers™ candy bar campaign was voted the best ad
among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood
football game in which one of the players, who has dwindling energy, is tackled again and again.
His teammates tell him, “You play like Betty White!” The 80-year-old actress and comedian
appears in the ad as the football player being tackled. If you were the owner of the ADBOWL ®