RES 320 MASTER Motivated Minds/res320master.com RES 320 MASTER Motivated Minds/res320master.com | Page 5

A. A commercial source of secondary data.
B. One company that produces the National CREST Report.
C. A trade association.
D. A government source of secondary data.
14
Concerning data distributed by media, researcher should be
aware that:
A. Data are copyrighted and thus of limited use.
B. They generally refer to product flows through retail outlets.
C. Data may cover only limited aspects of a topic.
D. Government regulations severely limit some forms of data.
E. All of the above.
15
When an interviewer’s presence influences a respondent to say
he or she does not have cockroaches in his or her home (when he or
she does), a social desirability bias has occurred.
16
High-cost, low standardization of questioning and limited
geographic dispersion are disadvantages characteristic of
____________ surveys.
A. Telephone
B. Personal interview
C. Mail
D. None of the above.
17
The term mystery shopper is a form of scientifically contrived
observations.