A
s part of a
commitment
they made
public in the
summer,
David Lloyd highlighted the
huge impact older fitness
professionals make in the
industry.
With nearly a third of over 55s
put off exercise because of a
lack of confidence or a belief
that they won’t find people like
them in fitness centres, it’s a
common-sense step for David
Lloyd Clubs to commit to
having at least one trainer aged
55 or over at each of its clubs
by the end of 2022.
We’re already aware of
the difference a fitness
professional can make to
increasing the activity of people
currently inactive, but what
about the difference to our
workforce?
What are gyms and leisure
centres missing out on by
using exclusively youthful
staff? What are REPs members
missing out on by only
surrounding themselves by
those in the first two decades
of adulthood?
One David Lloyd Club already
hitting the 55+ target is
Worthing, where Mark Jerling
found himself after a midlife
career move into the fitness
industry. It’s a move he’s
relishing – for the impact he’s
had on clients as much as the
lifestyle of a PT.
“
Seeing the
gym full
of young,
fit people
can be
intimidating.”
“Not every older person wants
an older PT, but David Lloyd’s
research shows that there is a
significant proportion that do
feel a bit self-conscious of their
bodies, of their state of fitness.
“For them, seeing PTs who
are more likely to empathise
with that – who they can see
DL PLEDGE
David Lloyd Clubs have
committed to having at
least one trainer aged
55 or over at each of its
clubs by the end of 2022.
@REPsUK
FM 11