ReportsWeb- Telco Digital Advertising Strategies Leveraging Da | Page 2

advertising solutions value chain. We also identify the various go-to-market approaches and
revenue models telcos are using to to profit from the advertising opportunity.
- Section 3: Telco advertising strategies. In this section, we conduct a more in-depth review of
how leading telecom companies AT&T, Verizon, Telefónica, SFR France, Singtel and Indosat
Ooredoo are building a presence and market share in digital advertising. We examine their
respective objectives, organization, go-to-market strategy, value proposition and competencies
in the digital advertising realm.
- Section 4: Key findings and recommendations. We conclude the report with a summary of the
opportunities, challenges and success factors in digital advertising, as well as recommendations,
for telecom services providers.
Scope
Open technology advertising platforms are being leveraged by telcos to create value for the
business to -
- Create global scale
- Develop more reach, serve new advertising client segments
- Create additional revenue streams by licensing technology to third parties
- Compete against walled-garden systems (Google, Facebook and the like)
- Leverage and monetize data beyond their mobile geography.
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Reasons to buy
- The report provides a global view of the opportunity and growth trends in digital advertising,
as well as the revenue models and go-to-market strategies of six leading telecom service
providers.
- This analysis is useful for telecom executives to evaluate their position vis-à-vis the major
growth opportunities in digital advertising and make informed decisions about strategic
investments, value proposition and growth strategies to rapidly grow their presence in the
digital advertising market.
- The report provides valuable insights about alternative revenue models and the range of
product/service offerings that have helped telecom service providers to build a presence and
begin profiting from the digital advertising opportunity.
- The report's case studies provide real examples of market approaches and strategies being
employed by Telcos to build revenue opportunities in digital advertising, and how these market
participants are leveraging their organizations, assets, core competencies and ecosystem
partnerships to drive revenue creation activities in digital advertising.