ReportsWeb- Telco Digital Advertising Strategies Leveraging Da

Telco Digital Advertising Strategies Leveraging Data, Technology And
Content Assets To Generate Revenue
ReportsWeb.com published “Telco Digital Advertising Strategies Market” from its database.
The report covers the market landscape and its growth prospects over the coming years. The
report also includes a discussion of the key vendors operating in this market.
"Telco Digital Advertising Strategies: Leveraging Data, Technology And Content Assets To
Generate Revenue" is a thematic research report by Publisher that examines the increased
focus and participation of telecom services providers (Telcos) in the digital/mobile advertising
ecosystem. Digital is the fastest growing segment in the global advertising market, and a
formidable revenue engine for digital technology players. Telcos are adopting advertising
business models and developing offerings to increase their participation and revenue share in
this lucrative market.
The advertising ecosystem is a growth engine generating over US$200bn in revenue for
multiple players. Digital advertising spending is driven by explosive growth in the consumption
of online content, mobile apps and video. Telecom operators are increasing their presence in
digital advertising. Telcos around the world recognize the growth opportunities presented by
digital advertising. It offers the potential to diversify their revenue base and move toward high
growth digital business models. Participation in the digital advertising ecosystem enables telcos
to expand beyond their core services and geographical reach, driving operational scale. Some
telcos are focusing on seizing technology assets to drive scale and growth in advertising. Some
are building robust content arsenals to drive viewership growth and advertising inventory.
Others strive to maximize revenue by building diversified ad solutions portfolios.
For more information about this report: http://www.reportsweb.com/telco-digital-advertising-
strategies-leveraging-data-technology-and-content-assets-to-generate-revenue
The report is structured as follows -
- Introduction: We start with the taxonomy utilized to frame the report objectives and focus.
- Section 1: Market context - digital services trends and ecosystem. This section provides a high-
level overview of the digital advertising opportunity and the main trends driving growth in this
market globally.
- Section 2: Telcos and the digital advertising opportunity. Here we examine the business
drivers for Telcos' interest in the digital advertising business and their participation in the