Reports Vendor Perception Study

2014 ETRM / CTRM Vendor Perception Study Commodity Technology Advisory llc Market Awareness Figure 8: Known Vendors - Total We asked our respondents to identify all the vendors of CTRM software of which they were aware (Figure 8). Both Allegro and OpenLink were identified most often, with about 63% of the respondents naming the two companies. SunGard and Triple Point were also commonly cited, each being named by more than 50% of the respondents. Below those four, the recognition of CTRM vendors drops off dramatically, with no other vendors being named by more than 20% of the group, and only Brady (19%), Murex (16%) and EKA (13%) were cited by more than 10% of the respondents. Allegro OpenLink SunGard Triple Point Brady Murex EKA Contigo Amphora OATI SolArc Ventyx Aspect Enterprise None SAP Generation 10 Abacus Pioneer Lacima Navita TradePaq Enuit SAS Trayport Agiboo iRisk DBC Smartsoft Entero Quorum Woodlands Sakonnet Delta JustCommodity ComFin In all, our respondents’ noted 76 different vendors and/or products, though it could be argued that several of those which were cited would not be accurately described as CTRM suppliers. In calculating this result, we did not combine named products, or vendors which had been previously acquired by other vendors, under the vendor of those products, meaning that Solarc or DBC Smartsoft were not combined with OpenLink. 0% 20% 40% 60% 80% Figure 9: How closely do you follow the E/CTRM Market? Don’t follow It should be noted that when asked about their knowledge of the current market for ETRM or CTRM products (Figure 9), most of our respondents noted that they rarely follow the market, with more than a third saying they only research current vendors or offerings when they are seeking to buy a new solution. This lack of ongoing examination of the market would explain the inclusion of vendors that have either been acquired by others (Solarc) or others that have left the market for other reasons (Sakonnet). The lack of regular or constant examination would also point to the market lagging in their awareness of companies that have rapidly grown in the last several years, such as Aspect, Brady or EKA. In fact, the survey shows that brand awareness in this market consistently lags both reality and vendor marketing efforts. No Answer Avidly Occasionally Only research when buying 0% 10% 20% 30% © 2014 Commodity Technology Advisory, llc 40% The results also indicated that Consultants and System Integrator’s, unsurprisingly, follow the CTRM market much more avidly than the end users. 9

Reports Vendor Perception Study | Page 9