Reports Vendor Perception Study | Page 5
2014 ETRM / CTRM Vendor Perception Study
Commodity Technology Advisory llc
CTRM Executives Respond
to Report Findings
Allegro
Introduction & Demographics
http://youtu.be/FYmGqoMJk7k
Mr. Ray Hood, President and CEO,
Allegro Development
Mr. Hood discusses the results of the 2014
CTRM Vendor Perception Study.
Additionally, he reviews his company’s
market position and future plans as Allegro
continues to grow and expand their reach
global across commodities.
OpenLink
http://youtu.be/oFtUaY2yd_4
Mr. Doug Wendler, MD of Americas
Energy, OpenLink
Mr. Wendler discusses the results of the
2014 CTRM Vendor Perception Study. He
also reviews his company’s market position
and future plans to continue to grow their
market reach and maintain their leadership
position across multiple categories of
CTRM.
© 2014 Commodity Technology Advisory, llc
Commodity Technology Advisory’s (ComTech) vendor perception
study was conducted to establish end-user perceptions of the
E/CTRM vendors and products and to determine market
leadership perceptions as well as buying criteria, demand levels,
and brand awareness of the different vendors. The research
comprised of a comprehensive set of questions that end users
and others were invited to answer as an internet survey using the
Survey MonkeyTM online survey tool. The survey was open for
responses between January 24th and March 20th, 2014 and
collected some 234 responses.
The survey was promoted in numerous ways in order to attract
bone fide respondents. ComTech used email notification, blog
articles, banner advertising and verbal requests to encourage
responses. ComTech used a number of email lists and personal
contacts to promote the survey. E/CTRM vendors and service
providers promoted the survey of their own accord. ComTech
also used an incentive to gain responses with every fifth valid
respondent being provided with a small Amazon.com gift
certificate as well as the promise of a copy of the final report.
The number of responses gained represents a strong response
but ComTech were rigorous in validating these responses and in
the end, utilized 146 (62%) of them in the results presented
below. Reasons for rejecting responses included:
1. The respondent worked for a vendor. Despite instructions
to discourage vendor employee responses, ComTech
eliminated 12 such responses. These included responses
that were obviously by vendor staff using a vendor email
address and also those that we discerned to be vendor
responses using a private email address,
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