Reports Vendor Perception Study

2014 ETRM / CTRM Vendor Perception Study Commodity Technology Advisory llc Trends and Analysis Installed Base and Geographic Differences When looking at brand recognition, it could be assumed that the respondents know, and are most familiar with, their own solution providers. In order to eliminate a potential bias associated with this familiarity, the indicated vendor installed bases can be removed to provide an adjusted view of brand recognition. When the installed base is removed from the unprompted brand recognition results, the overall effect is not hugely significant except for a small number of relatively minor changes (Figure 30). Figure 30: Unprompted Brand Recognition - Total Adjusted for Installed Base OpenLink Allegro SunGard Triple Point Brady Murex EKA Trayport Contigo Amphora OATI 0% 20% 40% Less Installed Base 60% 80% Unprompted It is also interesting to look at geographic recognition differences between the vendors’ recognition levels. In North America (Figure 31), the top 4 vendors are Allegro, OpenLink, SunGard and Triple Point and in Europe (Figure 32), the same 4 vendors are again top except that OpenLink and Allegro have switched places. Figure 31: Unprompted Brand Recognition - North America Adjusted for Installed Base Allegro OLF SunGard Triple Point OATI EKA Amphora Ventyx SolArc Murex SAP Abacus Pioneer Enuit Aspect Enterprise Lacima SAS Entero Quorum Woodlands 0% 20% Less Installed Base Any vendor that had respondents from its installed base in the sample will show a decline in unprompted brand recognition depending on the size of that installed base. One impact is that as a result of Allegro having a larger number of clients responding to the survey than its competitors, its unprompted brand recognition falls from equal first with OpenLink to fourth behind OpenLink, Triple Point and SunGard respectively. Despite this, the top 10 vendors remain the same either way the data is reviewed. In Allegro’s case, it is the relative size of its North American installed base in our sample that has the most impact. © 2014 Commodity Technology Advisory, llc 40% 60% 80% Unprompted Even accounting for installed base adjustments, the same four vendors dominate in both regions with just slight changes in pecking order. Below the top 4 however, we observe regionally dominant vendors. In North America, OATI, EKA, Amphora and Ventyx are the next four best wellknown vendors whereas in Europe, it is Brady, Murex, Trayport Contigo and EKA. Below these vendors are smaller vendors such as Pioneer and Abacus in North America and Agiboo and TradePaq in Europe. 18

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