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Projects, Activities, etc.: You and your team have been approached by a real business that needs help. Develop a successful advertising campaign to attract new customers. Everyone sells! Learn the eight steps of the sale and to earn a sales certificate, get college credit, and develop skills to get your first job. Instructional Focus: Industry based examples, project-based learning, important job-based skills, and hands-on activities Co-curricular Connection: DECA
AC Business Management [ NOCTI ] Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Develop the skills to plan, lead, staff, organize and control a successful business
• Learn about successful business leaders
• Explore management fundamentals as well as business, marketing and financial business principles
Projects, Activities, etc.: Enhance your management skills using a computer simulation to manage a small retail store: purchasing, pricing, promotion, staffing, and market research are all part of your management activities. Instructional Focus: Case studies, group projects, hands-on activities Co-curricular Connection: BPA, DECA
AC Hospitality and Tourism Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Perform event planning in the Hospitality Sector
• Business to business selling
• Travel and Tourism Bureau rebranding
• Developing 21st century skills Projects, Activities, etc.: Take on the role of a sales representative for a destination management company and develop events that will engage a large group arriving for a special event. You have been hired to rebrand a city’ s Travel and Tourism Department and creatively market the city as a tourist destination. Instructional Focus: Industry based examples, project-based learning, important job-based skills, and hands-on activities, that stress creativity, innovation, communication, and collaboration. Co-curricular Connection: DECA
AC Marketing Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Development, extension, and growth of a new product brand
• Creation and execution of a marketing survey to the school population
• Develop an understanding of the 4 P’ s of Marketing
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Projects, Activities, etc.: Develop a new brand and learn what needs to happen for this brand to be successful in the marketplace. You and your team can solve a major problem by administering a survey, organizing the data and making recommendations to address the issue. Instructional Focus: Realistic projects, Team- based learning, Collaborative assignments, hands-on activities that focus on innovative business skills, build problem solving and communication skills. Co-curricular Connection: BPA, DECA
Business and Consumer Law Intended Audience: Grades 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Consumer law related issues
• Contracts
• Negligence
• Negotiation
• Civil trials
• Product liability Projects, Activities, etc.: Examine law through participation in a mock trial; including pre-trial discovery( fact finding, affidavits, depositions) and the actual trial( opening statements, direct and cross examination, closing arguments). Instructional Focus: Case studies, role plays, speakers, group projects, mock trial Co-curricular Connection: BPA, DECA
AC Entrepreneurship Intended Audience: Grades 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Learn how to start your own business
• Explore business opportunities available to entrepreneurs
• Complete the steps necessary to develop a business plan
Projects, Activities, etc.: Create a business plan to start your own business. Instructional Focus: Hands-on activities, guest speakers, case studies Co-curricular Connection: BPA, DECA
Honors International Business Intended Audience: Grades 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Determine the causes of globalization
• Understand cultural differences and similarities around the world
• Explore business in a changing world
• Understand the role of importing, exporting, currency conversion and trade relations
• Explain how a countries economic system affects their economic decisions
Projects, Activities, etc.: Create a team presentation based on business customs and cultures of other countries; examine an inter- national globalized company, their trade practices and the trade practices of their home country. Instructional Focus: Hands on activities Co-curricular Connection: BPA, DECA
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Business Internship Program [ NOCTI ] Prerequisite / Selection Process: Application and interview required Intended Audience: Grade 12 college and career-bound students pursuing business careers Credit: Up to three credits available( 0.5 credit per trimester for seminar, 0.5 credit per trimester for work); students enroll for up to three trimesters which is preferred by employers / internship sites Major Outcomes:
• Paid business career experience
• Leadership development
• Development of business / computer skills
• Service / volunteerism
• Career development
• Communication skills
• Financial literacy Projects, Activities, etc.: Develop a career portfolio, attend leadership conferences, participate in community and school service projects, and compete in business related competitions through BPA Instructional Focus: On-the-job training, individualized career development and hands-on activities using Microsoft Office Co-curricular Connection: BPA
Marketing and Management Internship Program [ NOCTI ] Prerequisite / Selection Process: AC Marketing, Advertising and Sales, or Business Management recommended; application and interview required Intended Audience: Grade 12 college and career-bound students pursuing marketing and management careers Credit: Up to three credits available( 0.5 credit per trimester for seminar, 0.5 credit per trimester for work); students enroll for up to three trimesters which is preferred by employers / internship sites Major Outcomes:
• Initiative and self-direction
• Critical thinking and problem solving
• Communication and collaboration
• Financial literacy
• Leadership development
• Community service
• Creativity and innovation Projects, Activities, etc.: Take on the role of designer, buyer, advertiser, and sales person as you try to create, order, market, and sell your product. Prepare yourself for a real job interview. Learn about how to manage your personal finances. Plan your future career and education. Instructional Focus: Seminar class, on-the-job training and management of the school store Co-curricular Connection: DECA
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BUSINESS & MARKETING EDUCATION |