BUSINESS & MARKETING EDUCATION |
Honors Building Wealth Intended Audience: Grades 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Financial management
• Investment alternatives including real estate, stocks, bonds, mutual funds, commodities
• Making the right investment decision based on research
Projects, Activities, etc.: Increase your financial security by gaining an understanding of the financial market and explore a variety of investment options. Create a stock portfolio and compete with classmates with return on investment. Instructional Focus: Hands-on activities and speakers Co-curricular Connection: BPA, DECA
INFORMATION TECHNOLOGY
Introduction to Computers Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Uses of computers in workplace and daily life
• Basic software skills
• MS Office, Google Docs, Internet research Projects, Activities, etc.: Computer based projects for workplace readiness Instructional Focus: Hands-on computerized activities Co-curricular Connection: BPA
AC Keyboarding Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Keying documents for college and career
• Skill development: speed, accuracy, and technique
• Introduction to business documents Projects, Activities, etc.: Compose, create, and proofread documents such as letters, tables, reports, and flyers for a simulated business. Instructional Focus: Hands-on computerized activities and keyboarding software Co-curricular Connection: BPA, DECA
AC Computer Applications Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Create Word documents using: table of contents, lists, and tables
• Create Excel documents using: financial functions, data tables, integrated charts, working with multiple Excel worksheets and workbooks
• Create PowerPoint presentations using: themes, animation, and transitions
Projects, Activities, etc.: Use Microsoft Office basic and advanced features to obtain job readiness and college skills in word processing, spreadsheet, presentations, and file management.
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Instructional Focus: Hands-on computerized activities. These skills are essential for success in college and in the career world. Co-curricular Connection: BPA, DECA
AC Social Media Marketing and Web Design Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit, Art Credit Major Outcomes:
•..... Investigate online marketing tools such as internet forums, message boards, blogs, social networking, and online graphic design programs
• Develop and use your web design and graphic design skills to create professional, up-to-date web sites that are pleasing to the eye and easy to use
Projects, Activities, etc.: It’ s all about Facebook, Instagram, Pinterest, Twitter, QR codes and apps. Learn how to use these new digital and social media tools in the world of business. Plan, design, and create multi-page websites. Instructional Focus: Hands-on computerized activities Co-curricular Connection: BPA, DECA
Video Game Design and Marketing Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Understand programming concepts to develop a video game
• Use a 3-D game editor
• Create an advertising and packaging presentation to market your video game
Projects, Activities, etc.: Use programming concepts to create mini games and final game projects. Develop a game theme and storyboard for game concept. Develop a marketing plan and presentation. Instructional Focus: Hands-on computerized activities Co-curricular Connection: BPA, DECA
AC Web Page Coding for Business [ NOCTI ] Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Master a variety of web design concepts to create powerful websites
• Design websites that are practical to the business world
• Learn basic graphic design skills Projects, Activities, etc.: Learn the secret techniques of web designers and the latest in web development. Design and create your own interactive site through HTM, CSS, and JavaScript coding. What you learn about the web design process will impress your future employer! Instructional Focus: Hands-on computerized activities Co-curricular Connection: BPA
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AC Computer Programming Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Write simple to complex programs using Java
• Design and implement programming code
• Develop problem solving skills and logical thinking
• Explore computer science careers Projects, Activities, etc.: Write programs for daily applications. Use your programming skills to create graphic images. Instructional Focus: hands-on computerized activities and career exploration Co-curricular Connection: BPA
AP Computer Science..................................... Prerequisite / Selection Process: AC Computer Programming Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Advanced programming design
• Advanced problem solving
• Advanced programming methods Projects, Activities, etc.: Design and implement a Java-based game or simulation Instructional Focus: Computer usage and problem solving, preparation for AP Computer Science exam Co-curricular Connection: BPA
PLTW AC Honors Computer Science Principles [ AHS, BHS only ] Intended Audience: Grades 10, 11, and 12 Credit: One trimesters / two periods = 1.0 credit, meets arts requirement [ 1.0 credit ] PLTW college credit can be earned Major Outcomes:
• Introduce computational tools that foster creativity
• Problem solving with structured activities and progress to open-ended projects and problems
• Develop computational thinking Instructional Focus: Use programming to develop computational thinking, to generate excitement about the field of computing, and to introduce computational tools that foster creativity
MARKETING MANAGEMENT
AC Advertising and Sales Intended Audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major Outcomes:
• Launch an advertising campaign for an existing business
• Write television commercials, radio advertisements, create billboards, and promote mobile apps for an existing business
• Master the selling process to gain an entrylevel sales position
• Understand consumer psychology through the selling process
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