Reports CTRM Vendor Perceptions 2018 | Page 5

CTRM Vendor Perceptions 2018
A ComTechAdvisory Report
RESEARCH DEMOGRAPHICS
We received a total of 195 responses to our survey; however, we eliminated many of those re-
sponses as they were provided by vendor personnel, were incomplete, or were otherwise sus-
picious. After this reduction, we were left with a total of 95 valid responses from end users and
influencers (Figure 1). By comparison, the 2014 study utilized some 146 valid responses and
2016 study had 154. The reduced numbers in 2018 can be mostly explained as the impact of
EU privacy laws on email and surveying and despite a reduced number of valid responses, the
results appear largely consistent with past studies.
The respondent’s locations reflected a reasonable
distribution of experienced CTRM software users
and implementers, with the majority of the respons-
es coming from Europe (53%), followed by North
America (38%), and Asia-Pacific (5%) (Figure 1).
We also received three responses from the Middle
East and one from south America. The distribution
of responses is again slightly biased towards Europe
and this has been a continued feature of ComTech
surveys recently where European respondents have
outnumbered North American respondents. How-
ever, by comparison to the 2016 survey, there were
slightly less European responses (56%). Despite the
lower number of respondents, the overall distribution
of responses is similar to the 2016 survey.
The 2018 survey comprised of 60% end user and
40% influencer-type respondents (primarily con-
sultants). The largest industry groups participating
in our research were the Merchant/Trader/Broker
group (30%), Consultant/Integrator (36%) and
Utility-Generator (13%|) segments. The remaining
company segments comprised less than 10% each
(Figure 2). By comparison with the 2016 survey, we
obtained more Consultant/System Integrator and
fewer Generator/Utility respondents. Other than
that, the actual segment representation was broadly
similar.
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