CTRM Vendor Perceptions 2018
how well a vendor is known in the market and as to how
it is viewed by those that are aware of it and its prod-
ucts. However, vendor perceptions invariably lag cur-
rent reality in that the opinions expressed in the data
effectively represents views of past performance. This
means that it is equally important to look at trends in
vendor perception through time. We have done this by
utilizing similar historical data collected and analyzed
by ComTech and CommodityPoint over the last decade
or so. This trend data is presented and discussed within
this report.
Finally, the last 12-months or so has been quite active in
terms of major M&A activity in the space. Notably, ION
A ComTechAdvisory Report
acquired Aspect and Openlink, and Allegro acquired
FEA. In analyzing the results, we have sometimes
looked at the data in two ways - first, in terms of the
names used by the respondents; and second, by rolling
up the combined entities into a consolidated number.
This allows us to thoroughly examine brand awareness
and make past comparisons.
As perceptions invariably lag current conditions, this re-
port, representing vendor perceptions prior to mid-year
2018, should be but only one of many data points used
by anyone looking for an ETRM or CTRM software solu-
tion as things can and do change very rapidly in this
software category.