Reports CTRM Vendor Perceptions 2018 | Page 20

CTRM Vendor Perceptions 2018
A ComTechAdvisory Report
IMPACT OF INSTALLED BASE ON RESULTS
When looking at brand recognition and first-to-mind,
it could be assumed that the respondents know, and
are most familiar with, their own solution providers. In
order to eliminate any potential bias that this familiar-
ity represents, the indicated vendor installed bases
can be removed to provide an adjusted view of brand
recognition.
When the installed base is removed from the un-
prompted brand recognition results, the overall ef-
fect is not hugely significant in terms of which ven-
dors are well-known. A number of minor changes are
observed, but the better-known vendors remain as
ION OpenLink, Allegro, FIS, Eka, Brady PLC, ION
Aspect, and ION Triple Point. ION OpenLink remains
marginally the most widely-known vendor but in real-
ity, is essentially tied with Allegro. FIS is more or less
tied with ION Triplepoint, while Eka, ION Aspect and
Brady are also tied in a group (Figure 32).
MARKET MATURITY
Once again, the CTRM software space looks increas-
ingly mature with 43% of respondents utilizing a
commercial application and 45% using a mixture of
commercial and homegrown applications. Just 6% of
the sample were using in-house/custom developed
solutions. Similarly, the survey data suggests that
many can name several vendors in the space. On the
other hand, 52 vendors were named and despite the
brand dominance of a handful of vendors. As mar-
ket analysts, ComTech tracks over 100 vendors and
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