2012
KEY FESTIVAL
FACTS
THE 2012 MELBOURNE FESTIVAL
RAN FOR 17 DAYS FROM
11TH – 27TH OCTOBER.
•
1,013 Artists – 599 Australian and
414 International
•
207 Performances and 85 Events
•
54 Ticketed Events
•
33 Film Screenings
•
31 Free Events
•
11 Visual Arts Exhibitions
•
8 Artists in Conversations
•
7 Artist Outreach Programs;
workshops and masterclasses
•
18 World Premieres
•
24 Australian Premieres
•
Foxtel Festival HUB attendance
of 39,620
•
Overall Melbourne Festival attendance
of 389,207
•
Box Office Income in excess
$2.5 million
•
A four month marketing campaign
worth more than $3.5 million
•
Publicity campaign valued at
$18.7 million
• Supporters
– 5 Presenting Partners
– 81 Patrons
– 41 Sponsors
– 2 Foundations
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