O
One of the things I discovered they too could use direct mail
early on in my business as a and other types of marketing
real estate investor is that techniques to reach the
there are many ways to reach Spanish speaking sellers in
all kinds of motivated sellers. their areas. They are finding,
The main technique I like to as am I that these folks have
use to reach specific sellers in homes they need to sell for a
my market is by using a variety of reasons and no one
targeted approach, which for is tapping into this market. Part
me is direct mail. We do add to of the reason for that is the
the mix other types of difficulty caused by not
marketing tools including speaking the language and not
business cards, signage, bus being able to be understood. I
benches, ads, bird dogs and found the way to solve that
flyers to name a few. problem for these sellers and
for myself as the investor.
I also discovered that there is
another segment of the market I had all of my marketing
in addition to English speaking pieces including my direct mail
sellers with folks who have campaigns for finding
homes they need to sell for all motivated sellers translated
kinds of reasons. The market into Spanish. It was a huge
segment I am referring to is the undertaking but it was well
Spanish speaking seller. worth the effort. The first thing I
had to do was to address all of
The obstacle I ran into was that the dialect differences in the
many of these folks don't Spanish language.
speak any English and I don't
speak any Spanish. So I
needed to develop a system to
Working With
Motivated Sellers
in the Spanish
Speaking Market
–Even if You Don’t
Speak Spanish
market to these folks
effectively since they have the
same problems every other
seller has.
Many of my students were also
contacting me to find out how
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