Ithen sent these letters to the specific market areas where I wanted to buy houses . I sent them out written in English on one side and Spanish on the other . I also had all of my other marketing tools translated into Spanish as well such as signage , ads , lumpy mail pieces , business cards , and flyers which were also causing an influx of leads into our pipeline . Not only that , I even had my tenant referral program materials translated to Spanish since we have a lot of Spanish speaking tenants .
One of the things I discovered very quickly was that while I was getting a lot of response from the Spanish speaking market , I was unable to process the deals due to the language barrier . I solved this problem in two different ways . The first was to send the calls to a 24 hour recorded message which I had recorded in Spanish . I used a professional translator to do this for me so that the grammar , the dialect and the language are correct .
The second way I solved this dilemma was to use a Spanish answering service to take the calls and translate the responses into English so I could read them . We provided the telephone scripts for them to use . I have them both in English and in Spanish so I can provide these to the answering service in whatever format they want it .
You can do the same thing . You can take your own telephone script , give it a bilingual answering service , have them ask the questions in Spanish and then translate the responses for you in English so you can read them . This gives the seller two different ways to contact us , depending on what was the most convenient and comfortable for them . I also provide these potential sellers with a response mechanism at the bottom of the letter I use so they can mail , email or fax their responses to us as well . The more ways you give a seller to contact you , the more of them are going to .
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I then use an interpreter who meets with me and the seller so I can put the deals together . We meet at a location that works for all involved . The interpreters are very reasonable in their fees for their services and they are easy to locate . I found one in the yellow pages listed under “ interpreters ”. Do try to find someone who specializes in real estate . This makes the whole process a lot easier . By putting a system in place to deal with this market , we were able to do a lot of deals , make money and solve these seller ' s problems .
Working With Motivated Sellers in the Spanish Speaking Market – Even if You Don ’ t Speak Spanish