This was JP Maroney’s “Eureka!” Digital marketing is already a $200B business and growing.
moment. He gained a new It’s already bigger than TV advertising, including the Super
perspective, which has paid off Bowl. Most entrepreneurs and VCs look for at least $1B to
handsomely. He realized he was $2B markets as a measure of a good industry to be in. This
already investing in online real is already 100x that.
estate, with great success. He
was investing in online lead 43% of respondents in the State of Digital Advertising 2017
generation to the tune of around survey and report said they increased paid search
$2.50 per lead, and was easily advertising between 2015 and 2016 alone. eMarketer
able to sell those leads at $3$5, estimates growth in US digital ad spending to accelerate at
and flip his money for outsized 9.9% to 28.4% per year between 2015 and 2020.
returns and a big IRR every 30
days.
The $200B Online
Investment Landscape
Getting Responzive
From realizing he was doubling his money every 30 to 90
days in digital advertising, and realizing he could do it for
investors too, JP has delivered double digit returns for
The importance of the internet, others for 4 years straight. His biggest problem has been
and the ability to effectively and having to underpromise, as the returns on digital marketing
efficiently get in front of, and make current bond, stock, and fund yields look like a joke.
connect with consumers, with
measurable results verifiable for
every dollar spent in marketing is
obvious. At least 19 of the biggest
and bestestablished retailers in
America are either going
bankrupt, or are at least slashing
stores and staff, and are cashing
out their brick and mortar real
estate. They just started
marketing online too late. Then
we have Amazon, who is
leveraging its online prowess to
dive into brick and mortar assets,
becoming the largest landowner
in Seattle, and taking over Whole
Foods with a $14B bid.
Yield Hungry Investors
Discover New Real Estate
Opportunities Online