SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE
4. Visual Content Is 4000% More Likely To
Be Shared On Social Media Compared To
Any Other Type of Content
No matter which way you look at it, social
media posts are more likely to be shared
far and wide if you incorporate visual
content within them.
What These Numbers Imply:
If you have a social media account, and
your marketing efforts are not bearing fruit, it is time to analyze whether you have taken the time to include
images.
Consider using highquality detailed images of any listings you choose to market on social media. Incorporate
infographics to not only increase the chances of your content being shared, but to also improve your online
visibility and reputation.
Infographics can be based on reputable statistics about what is going on in your little corner of the real estate
industry. For example, if you are a probate real estate investor, consider finding links that prove the benefits of
probate properties for home buyers. Considering that over half of home buyers will find homes to buy online,
an infographic showing the benefits of buying certain types of homes may be the ultimate determinant on what
home they end up purchasing. And all those people on social media may help drive a huge amount of traffic to
your site.
5 . 51% of Home Shoppers Read General
Home Information on Mobile Devices
Social media is great for interaction with
potential and existing clients. It is also
wonderful
for
referral
marketing. And
eventually, many of the people who see the
links you share on your social media page will
show up on your business website –
assuming that you have one.