SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE
However, unlike most realtors, do not fear to market
your listings via social media. You can choose to
promote your listings once a week. During this time,
you should ensure that you list all the homes that
you have available for purchase and write a short
description of each of them. If you do not promote
your business in this manner every day, it is highly
doubtful that your audience will get tired of it. Just
politely ask people to share and then sit back and
You could promote your business by marketing your
listings on a regular basis. But before you do that,
ensure that you provide value to your audience. This
can be done through:
watch the power of referral marketing in play.
•Short but informative social media posts
If you have invested time providing value to your
audience in other ways, the results of marketing
your listings on social media will be positive within a
•Regular Q & A sessions that allow you toeducate
your audience on various real estate
issues like renovations, real estate business
operations, staging, what to look for when buying
short time.
a home etc.
3. 72% of Online Users are Facebook Users
•Live and ondemand webinars that allow people
to learn more about the real estate industry.
It is not surprising to see such a high number of
users online make use of Facebook in their daily The beauty of it all is that Facebook will enable you
lives. This is by far the biggest social media platform to do all these things on one platform.
available
today.
Statistics
show that Facebook has at
least 1.968 billion users
worldwide!
What These Numbers
Imply:
It does not matter whether
you are in the business of
buying homes or selling them.
If you want to reach the
widest target market available
anywhere online, you cannot
afford to ignore Facebook.