SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE
But before you make a foray into social media, here underestimate the value of social media in your
are some social media statistics and their business. Where do you think they will go to ask for
implications that you would do well to pay attention recommendations from when they decide to
to: purchase a home? And who do you think will be in a
good position to let them know about an available
1. 21% of For Sale by Owner Homes (FSBO) Will
property?
Be Marketed Via Friends, Relatives, and
To put it simply, if you do not have social media
Neighbors
accounts, you face losing up to
51% of your potential client base.
And that means you will struggle to
sell any homes you invested in
when the time is right.
Without social media platforms, you
also stand to lose real estate leads
that would otherwise have helped
you get that property that you have
always wanted.
According
to
the
National Association
of
REALTORS™, FSBOs accounted for at least 8% of 2. 88% of First Time Buyers Will Purchase A
all home sales by 2015. What is significant is the fact Home through an Agent, and Yet Only 9% of
that many of these homeowners looking to sell will Realtors Use Social Media to Market Their
use their friends, relatives, and neighbors as Listings
mouthpieces to market their properties.
Most first time home buyers are not willing to search
What These Numbers Imply:
Many of the people who will help a homeowner sell a
home not only have offline relationships, but online
ones as well. That means that they will talk about the
homes that are available for sale with people in their
social networks.
Considering the fact that 51% of home buyers find
their homes via the internet, you cannot afford to
for a home on their own. And yet despite the high
demand for agency services, many realtors do not
even bother to market their listings via social media.
What These Numbers Imply:
You would do well to offer your services as a real
estate agent to first time home buyers. You can do
this by placing ads o