So What Can You do If Your Business is starved for Cash?
DON ' T STOP MARKETING WHEN TIMES ARE TOUGH( AND THE GOING GETS ROUGH) SHARON VORNHOLT
Let’ s put it another way.
When you can’ t seem to get a deal no matter what, most investors stop marketing to conserve cash. But I can tell you that your business will die a quick and painful death if you do this. You may have to change the way you’ re marketing, but whatever you do, don’ t stop marketing when times are tough.
So What Can You do If Your Business is starved for Cash?
There are a lot of things you can do but here are some suggestions:
• Networking is free( or almost free). Get out every day and talk to people. Be sure you have business cards. You can get affordable business cards at Vista Print.
• What can you cut out to have money for marketing over the next couple of months for direct mail and other things that have a cost associated with them? Do as much marketing as you possibly can.
• Can you partner with someone? Offer to go look at houses and make offers for someone that has cash for marketing, but maybe has small children and little time.
• What about spending the day in eviction court? You’ re sure to find some tired landlords there.
• Get a list and call prospects. You’ re already paying for your phone, so why not put it to good use?
• Go driving for dollars. Do some doorknocking to find out who lives in that vacant house.
There are a lot of marketing strategies that cost nothing more than your time.
I can tell you this for sure; it’ s these times when“ average” investors close up shop. Just keep plugging away. Don’ t stop marketing and you will come out way ahead of your competitors over time.