REI WEALTH MONTHLY Issue 36 (The Best of REI Wealth Monthly) | Page 88

Top Online U. S. ­Based Search Engines
Blogging & Social Networks
CONNECTING WITH PROSPECTS WORLDWIDE RICK TOBIN
Per multiple sources like the National Association of Realtors, upwards of 90 % to 95 % of all people first search for properties or mortgage information online before these same prospects later contact a real estate agent or mortgage broker. In past decades, real estate agents, attorneys, or accountants might have been the“ go to source” for answers related to investment, legal, or financial questions. Nowadays, the“ go to source” for answers may first begin with online search engines.
The Chinese version of Google is named Baidu. Based upon user volume worldwide, Baidu would be considered as the # 2 most popular search engine on Earth. Yet, few Americans have probably ever heard of this site. According to online data analysis sources such as Digital Trends, Baidu has more users worldwide than both Yahoo and Bing combined.

Top Online U. S. ­Based Search Engines

1. Google( 1.1 billion) 2. Bing( 350 million) 3. Yahoo Search( 300 million) 4. Ask( 245 million) 5. Aol Search( 125 million) 6. Wow( 100 million) 7. WebCrawler( 65 million) 8. MyWebSearch( 60 million) 9. Infospace( 24 million) 10. Info( 13.5 million)
Baidu has aggressively been seeking to hire more English­speaking engineers in order to make their site more“ user friendly” to the English speaking sector, and much easier to translate written words into almost any language on the planet. How many Americans today are using Baidu to market to prospects? The answer is probably very few, which makes it an untapped marketing source for wealthy foreign prospects.

Blogging & Social Networks

Source: eBizMBA Rank( August 2015 data)
What is more important to the internet’ s“ Digital World” than written content? A high percentage of real estate agents use blogs to share information online with prospects and existing clients. There are an estimated 12 million + bloggers who use Social Media. The businesses and people who post online blogs have an 87 % higher inbound traffic rate than those people or businesses which do not use online blogs. People need to continually add content to their sites in order to keep their readers or viewers coming back, and updated blogs are one of the most popular options.