ATTRACTING MOTIVATED SELLERS IN A CHANGING MARKET TRACY ROYCE
whole new subset of economics and policies at play, the safest bet for “traditional” homebuyers might be the
most conservative bet. To the same effect, if you can stay within a price range that fits first time home
buyer/cash flow investor price ranges, it’s the safest bet for you as an investor.
If you’re sticking behind to continue to look for motivated Sellers in your own backyard, then market hard, market
often, and follow up religiously.
3)
Feeling
There’s usually not much touchy-feely about investing in homes, unless you look at it from an economics
perspective. Purchasing decisions are certainly made from not only instincts, but also (whether we want to admit
it or not), what we believe and feel.
If you’re in the business of buying and selling real estate, in any capacity, you could thrive or shrivel on your
reputation. General disgust towards banks, malaise towards wall street, and distrust in real estate investors
doesn’t bode well for our industry. We’re all just a bunch of ignorant salespeople taking advantage of the
average homeowner or buyer, right?
Unless you’re not. Information is free these days,
and if your customer base desires anything, it’s
wanting to feel like they have a reliable source to
learn from that’s not in constant “pitch” mode. An
educated audience is an opinionated audience,
and whether or not they always agree with what
you have to say, you’ve got them talking to and
about you. Point being, if you’re in the trenches of
your community, and making yourself known (in a
positive way) both online and off, you have a
larger op