LANDLORDING 103 – MARKETING TO FIND TENANTS KAREN RITTENHOUSE
s a follow-up to Landlording 101 and 102 in previous issues, Landlording 103 will focus on
marketing. You can’t fill your vacancy if prospects don’t know what you have or that it’s available.
And, if you don’t understand marketing, you’ll have trouble reaching your audience.
First and foremost in getting a property rented—anywhere, in any condition—is marketing. Putting
a sign in the yard and hoping a passerby takes your home is only one strategy.