LANDLORDING 103 – MARKETING TO FIND TENANTS KAREN RITTENHOUSE
For-rent signs. Put them up even in your
our part, especially for those prospects who make
properties that have tenants. The signs generate
an appointment but don’t show.
calls and you can lead the caller to other properties
you have available.
Testimonials. Include quotations of what your
current residents have to say about working with
Moving companies. Let them know you rent
you on the back of property information sheets.
properties. They often have clients coming to town.
Welcome mat. Place one at the entrance of
Attitude!
Always
assume
your properties.
everyone you speak with about
your property is going to rent it.
Your intention and attitude go a
long way toward getting it sold.
Image. Always be neat and well
groomed. You need to present the
same
image
you
want
your
properties to convey and that you
hope
your
project
new
while
resident
living
in
will
your
property.
Shopping centers. Print flyers and distribute
in shopping centers: Walmart, Home Depot,
Virtual tour. Walk through the vacant property
malls. Put on car windshields or pay someone to
and video as you point out the features and
do it for you.
benefits. Upload the video to YouTube, your
website, and other online marketing sites that let
Group showings. If meeting a prospect at the
you use video.
property to show it, try to schedule more than one
at the same time. It creates a feeling of scarcity
Don’t blend in. What can you do above and
and urgency.
beyond the usual that makes your property get
attention? Why would someone find you in the
Lockbox. We put a lockbox on the door of all
stack of homes for rent?
vacant properties and let prospects go through on
their own. This eliminates unnecessary time on
Applications. Always carry applications with