REI Wealth issue 56 Digital - Ladies Who Rock REI | Page 73

Business is like yin­yang , says Rohan Attravanam , the CEO of Phodun Real Estate . The secret to more closings is to stop focusing on closings . You tend to be emotional but have to be a rational and pragmatic business owner in order to succeed . Which beliefs influence success or failure in business ?

Business is like yin­yang , says Rohan Attravanam , the CEO of Phodun Real Estate . The secret to more closings is to stop focusing on closings . You tend to be emotional but have to be a rational and pragmatic business owner in order to succeed . Which beliefs influence success or failure in business ?

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Running a business is not a fulltime job , it ’ s a lifestyle . Business owners face loads of challenges and obstacles that test not only their professional skills but also their character .

Being nimble and flexible is essential for a business to stay on top of the game , and ahead of the competition . However , constantly shifting from one idea to another and changing strategies can be counterproductive . This means entrepreneurs have to also be persistent with their initial ideas and stay in a single lane longer than they might like . Combining these two opposites might seem like an impossible task , but it isn ’ t . That fine line between the two is where all the successful entrepreneurs and moguls are : flexible , but never straying from their core principles and ideas .
A fine example of how to harmonize these two is the story of Rohan Attravanam , CEO of Phodun Real Estate . Rohan ’ s Story :
As an young entrepreneur , Rohan started his journey by getting a high­quality education . He enrolled in one of the most prestigious universities in India ­ BITS Pilani , and has an MBA degree from one of the best marketing colleges in the US ­ Kelley School of Business , Indiana University .
Packed with knowledge , he dived into the world of business , working with A­listers like Samsung , Whirlpool , and Walmart . Rohan acquired 13 years of experience in marketing , with the last five in real estate .
In January 2020 , he left behind a plum job in the Bay Area , and started Phodun Real Estate from scratch ­ a company that provides quality leads to Realtors ®, helping them find prospective homebuyers that fit their customer profile .
So , here are the three pieces of advice Rohan Attravanam can give to all business owners based on his experience as a successful business owner :
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