Quality Leads are found , when searched in quantity
We all want better leads and better prospects . We frantically try various marketing tactics and try to optimize one over the other . But the reality is no matter which channel or medium you choose , you need to focus on generating a lot of leads .
The first step in achieving a flow of quality leads is to achieve a flow of quantity of leads . You need to generate a lot of leads and vet each of the leads against constraints as defined by your definition of quality . The more leads you have , the better the chances are that you ’ ll find a good quality lead . In any random 100 leads you tend to find about 10 quality leads . When you go searching only for quality leads , they are hard to come by .
Its basic economics Quality leads are not easy to come by and so they are expensive . Everyone knows it ’ s a numbers game , but rarely do we step back to evaluate what numbers are needed to get to our objectives .
You start closing more when you stop focusing on closings
We as a society are hyper resultoriented , goaloriented and it ' s good to strive for those results . What ’ s lost in translation is the process that is needed to achieve those results and the urge to take shortcuts to get there .
You ’ ve heard this a thousand times “ It ’ s all about the journey and not the destination ”. Think about how you want your career to pan out . You can easily retire on the beach watching sunsets with your family , but the journey to get there need not be obsessed over closings . Instead obsess over process .
When you obsess over the process , you are controlling the inputs which you can . When you obsess over closings , you try to control the output which is rarely in your hands . Obsess over client experience , understanding their problems , and earning their trust . The issues your clients face can all be documented and addressed the same way over and over again .
This helps you gain control over your process and the confidence rubs off to your clients who ’ ll enjoy working with you and you ’ ll have more closings eventually !
Image by Hebi B . from Pixabay
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