Breaking COVID19 News
Are we concerned about these things ? We ' re concerned and we ' re being diligent , but we ' re not fearful . You see , when we look at what ' s to come into the near future in the real estate market , and especially looking at how all of this will play out over the next three to five years , we can really set the table for a really good time in the market . Once we walk through what we ' re walking through right now , I hope this gives you the opportunity to share some things with your clients that helps you grow your business .
If you ' re at a place where you ' re looking for the opportunity to grow your business , please don ' t hesitate to reach out . We ' d love to help take care of you and your business .
Coronavirus Action Steps :
1 ) OVER COMMUNICATE WITH CLIENTS
( Do not wait and put this off … if they reach out to you , it is too late .)
• If you have less than 20 clients , call them individually and check in with how they are doing and how their family is . If you have more than 20 clients , send out an email blast with a video encouraging them and coming from a place of support as well as authority . Your clients are relying on you to be the calm in the storm .
• Let them know which SOLUTIONS you are coming up with to serve them during this time .
• EDUCATE them on how interest rates have never been lower and now is the BEST time to buy a
home .
2 ) CREATE RESOURCES FOR YOUR CLIENTS
• Email them personalized videos on the current state of the market in your community .
• Instead of meeting clients for coffee , meet them over a video Zoom call and them mail them a $ 10 Starbucks gift card !
• Conduct open houses via live stream and make it an event ! You can have buyers join in , comment , like , and ask you questions about the home .
• Send a bottle of hand sanitizer as a little ' thankyou ' gift to your clients ; it will give them a chuckle and will make you instantly memorable .
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3 ) TIME TO GO ON THE OFFENSE
• If you haven ' t started running paid ads to get appointments with potential clients , NOW is the time ( ads are going to be on sale ... take advantage !)
• If you aren ’ t shifting your marketing message around everything going on and are running the same cold email campaigns / ads / DM messages , shift them to align with the conversation going on .
• Build a brand new over that helps local businesses around everything happening and push it hard ! We at Atlas Real Estate have already created brand new campaigns addressing this situation and we are offering engagement campaigns for our agents to establish YOU as the authority and expert in your community .