HOW ‘ FAST ’ IS YOUR HOME ?
New research reveals two fifths ( 41 %) of homeowners agree that products purchased for home renovations should be sustainably sourced , however affordability remains the number one priority for 75 % of Brits
VELUX ® , the leading roof window manufacturer , today releases new findings that depict Brit ’ s attitudes and awareness to home improvements and sustainability . The survey of 2000 adults in the UK found that our attitudes are still divided when it comes to making home renovations sustainable .
While two fifths ( 41 %) of homeowners agree that products should be made sustainably , the reality is that our interior tastes can be fickle . In the UK , over one in ten ( 13 %) of homeowners buy new furniture at least once a year , and a further three in ten ( 30 %) do so at least once every three years .
During the pandemic , Britons have spent billions of pounds on home improvements with the trend cycle for interiors getting shorter . While consumers are increasingly aware of terms such as , fast fashion , there is a need for more transparency about the impact that home renovations , such as selecting a paint or replacing a bathroom can have on the environment , to help make consumers make choices that are right for them .
For those that do keep sustainability in mind when renovating and decorating , the majority ( 75 %) try to reuse items in their homes , over half ( 58 %) try to upcycle , and almost half ( 49 %) purchased vintage or second-hand items . With trends such as upcycling becoming increasingly popular it ’ s crucial that consumers can purchase durable and well-made furnishings that can stand the test of time and not cost the earth .
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