Tips To
Your Bu
3During
What do you do in this turbulent
time, when there are so many
unanswered questions – not only
about our personal health, but
the health of your business?
While it may feel heavy and
disconcerting, you can take action to make positive
changes in your business – and make it stronger in the
long term. One positive is that this situation will force
you to learn how to build a stronger, healthier business.
THE BEST ACTION YOU CAN
TAKE AS A BUSINESS OWNER
IS TO QUICKLY DEVELOP
AN OFFENSIVE LINE.
When you are sick you drink fluids, get rest and eat nutrient
dense foods (I try to do this on a constant basis, but who’s
perfect?). Along those lines, what can you do to strengthen
the health of your business when disruption threatens it?
1. MARKETING—ADAPTING TO THE
ENVIRONMENT. LITERALLY
First, a little humor (we could use it!). I had a call with Jesse
Cole, owner of baseball team Savannah Bananas. As an
event based company, they are taking a major hit. We had
a quick brainstorm about how we as business owners can
possibly use this latest outbreak to our advantage. One idea
was to dress the players in hazmat suits and record the game.
It could become a media sensation, illustrating that there is a
way to “go on”. Maybe it will happen, who knows. The point
is it is important to create solutions to adapt to our times.
Besides, they’re not called the Bananas for nothing. Their