Strengthen
siness
A Crisis
eccentric style is what’s made them so incredibly successful
in the first place. Seriously. These guys sell out every game.
The point is, it’s time to get creative about how to pivot your
present business model – if you want to keep your business.
2. SURVEY YOUR CUSTOMERS
This is the time to respond to what your customers’ vital
needs are. It’s important to survey the community you serve.
Let them know that serving them is of critical importance
to you, and due to the current circumstances you know
that you need to serve them in a new way. What can you
do that will provide the level of service they require, while
protecting their exposure to potential health risks?
3. REMEMBER, SMALL BUSINESSES
BOUNCE BACK BETTER
I think most important to note is this: If the Coronavirus
pandemic triggers a recession or financial struggle, we
have the right to say we are not going to participate in
a downfall of our business. What I mean by that is for a
small business, losing five or six of your clients can be
extremely devastating. But the thing is you can pick up
those five or six clients again if you focus on doing that.
It’s the big businesses that are stuck with the economy and
will be affected first. Big businesses are at a disadvantage
because when they lose clients, those clients will then
seek service from a smaller business. Small businesses
are at an advantage in that a few right moves can get you
back on track. Make the decision not to participate in the
downfall of the economy, and proactively devise a plan to
attract new customers for the future of your business.
You are the backbone of the economy. This is not an occasion
to let squash us, but rather an occasion to rise to.
RISE UP! - MIKE
MikeMichalowicz.com • 13