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eady doing well.
On Mike’s advice, we didn’t rely
on government funding like other
companies, which turned out to be the
right move.
We were fortunate to already have an
online presence, but Mike understood
the urgency of expanding that presence
right now. We relaunched the website
with a dedicated e-commerce platform
that automated the sales process so
I could focus less on formalities and
more on perfecting my craft.
Mike reminded me that, at this
moment, everyone is sitting at home
drinking coffee and summertime
weather is about to have everyone in
the mood for a cold brew.
After consulting with industry
colleagues, we decided to incorporate
vitamin D3 into the new brew,
recognizing that an immune booster
would add immense value in the
current environment. Not only is
vitamin D3 my favorite vitamin, but
it’s been scientifically proven to be
effective against COVID.
We used social media to recruit a
20 person beta testing group for the
new “immune-boosting” cold brew. I
offered bottles for free in exchange for
reviews and social media shares.
Online sales have improved drastically
by hundreds of percent since the launch
thanks to Mike. Had it not been for his
targeted expertise, Cottonwood Coffee
would be in a substantially different
position right now. I encourage all
business owners to read his books and
reach out to him to explore relevant
possibilities for remaining competitive
in the pandemic and strengthening
operations as you build your own
legacy.
COTTONWOODCOFFEE.COM
MikeMichalowicz.com • 11