After reaching out and subscribing to
his mailing list, I received an email
recruiting volunteers to meet him in
person in New Jersey. In November
of 2018, along with 14 others, I was
recruited to participate in Mike’s
workshop, giving feedback on some of
the theories that appear in his book,
Fix This Next and testing his models
out on my own business.
I was immediately inspired by his
innate ability to target problems and
present effective solutions within
minutes. Mike really walks the walk.
His polished marketing persona is
backed by authenticity, and that’s
what makes him so approachable
and engaging to work with. His
methodology is so straightforward
that it is easy to mistake it as being
simplistic, but the beauty of his
approach really is in its simplicity.
That’s what makes it so easy to apply
his ideas to real business scenarios.
Mike has this uncanny knack for laser
accuracy with his insights. Within
minutes he can grasp the scope of
a problem that has been plaguing
the company and proactively turn it
around. I never hesitate to reach out
to him to bounce new ideas and talk
through solutions to ongoing problems.
We have kept in close touch since the
New Jersey workshop. I open a dialogue
with Mike two or three times a month
to discuss business dynamics and have
been doing this for almost two years.
Conversations between Mike and I
are almost always brief. I’ll begin by
sharing where the business is at, and
Mike will ask a handful of questions to
better understand where the turbulence
is. It doesn’t take long for him to zero
in on the problem and present a feasible
solution to implement right away.
In our first conversation, Mike
quickly established that the root of
Cottonwood’s cash fl
the company was ca
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