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greater opportunities. They attract
the best talent. Talent attracts the
right clients. And the right clients
drive the firm’s growth and profitability – which in turn attracts more talent
and keeps the cycle going.
Rea will be dominant, and The Rea
Advantage will help us get there.
THE FOUR CORNERSTONES
the
REA ADVANTAGE COMMITTEE:
In addition to dominance, The Rea
Advantage focuses on four cornerstones: our people, our clients, our
growth and our firm. These cornerstones are essential to our long-term,
sustained success. After all, Rea
was built by quality people who do
professional work for great clients to
drive growth and create an outstanding firm. And we seek to continue this
tradition.
These are the people who made
The Rea Advantage happen. Everyone contributed something unique
GOAL: Create famous people. We can go from good to
great by becoming famous for skills that differentiate us
from others in the firm and in our markets.
This is the most important cornerstone – the success
of our firm always has been and always will be directly
linked to the quality of our people.
We will make people famous in their chosen geography or
specialty practice, which will help us attract more talented
people who want to become famous themselves.
To achieve this goal, team members will work closely
with a mentor, try out different specialty practices before
deciding what they want to become famous for, and enhance their communication and leadership skills through
speaking engagements and participation in professional
and community organizations. They will also meet with
other thought leaders to gather market intelligence and
grow their networks.
The Rea Way tells us to “raise up leaders,” and this
cornerstone does just that.
CORNERSTONE #2: Our Clients
GOAL: Build a bedrock of Rea 1000 clients. Rea can go
from good to great by growing the firm and strengthening
client relationships.
Like dominance, Rea 1000 is a key concept in The Rea
Advantage.
and meaningful to the plan through
What does Rea 1000 mean? Well, by 2018, we want to
develop 1,000 client relationships that have:
invigorating discussions and a
• The opportunity to provide value-added services
desire to move our firm forward.
• Reasonable realization
Administration: Lee Beall, Don
• A growth-oriented mindset
McIntosh, Jeremy Senften. Dublin:
• Multiple Rea team members involved with the client
Mark Van Benschoten. Lima: Mark
• Timely payment
McKinley. New Phila.: Mark Fearon,
We’ll meet our growth goals by acquiring Rea 1000
clients in the areas in which we’re dominant, and we’ll
also consider merging other firms into Rea if they have
substantial clients that qualify as Rea 1000.
Paul McEwan, Kyle Stemple, Annie
Yoder. Wooster: Lesley Mast.
Zanesville: Chad Bice.
FocusCFO: Brad Martyn.
PG 20 / 21
CORNERSTONE #1: Our People
We never want a client to say, “We’ve outgrown you.”
So, we will expand our service offerings to include new
consulting and advisory services. These new services