Rea's Annual Report Turning Point: 2015 Annual Report | Page 20

continued > greater opportunities. They attract the best talent. Talent attracts the right clients. And the right clients drive the firm’s growth and profitability – which in turn attracts more talent and keeps the cycle going. Rea will be dominant, and The Rea Advantage will help us get there. THE FOUR CORNERSTONES the REA ADVANTAGE COMMITTEE: In addition to dominance, The Rea Advantage focuses on four cornerstones: our people, our clients, our growth and our firm. These cornerstones are essential to our long-term, sustained success. After all, Rea was built by quality people who do professional work for great clients to drive growth and create an outstanding firm. And we seek to continue this tradition. These are the people who made The Rea Advantage happen. Everyone contributed something unique GOAL: Create famous people. We can go from good to great by becoming famous for skills that differentiate us from others in the firm and in our markets. This is the most important cornerstone – the success of our firm always has been and always will be directly linked to the quality of our people. We will make people famous in their chosen geography or specialty practice, which will help us attract more talented people who want to become famous themselves. To achieve this goal, team members will work closely with a mentor, try out different specialty practices before deciding what they want to become famous for, and enhance their communication and leadership skills through speaking engagements and participation in professional and community organizations. They will also meet with other thought leaders to gather market intelligence and grow their networks. The Rea Way tells us to “raise up leaders,” and this cornerstone does just that. CORNERSTONE #2: Our Clients GOAL: Build a bedrock of Rea 1000 clients. Rea can go from good to great by growing the firm and strengthening client relationships. Like dominance, Rea 1000 is a key concept in The Rea Advantage. and meaningful to the plan through What does Rea 1000 mean? Well, by 2018, we want to develop 1,000 client relationships that have: invigorating discussions and a • The opportunity to provide value-added services desire to move our firm forward. • Reasonable realization Administration: Lee Beall, Don • A growth-oriented mindset McIntosh, Jeremy Senften. Dublin: • Multiple Rea team members involved with the client Mark Van Benschoten. Lima: Mark • Timely payment McKinley. New Phila.: Mark Fearon, We’ll meet our growth goals by acquiring Rea 1000 clients in the areas in which we’re dominant, and we’ll also consider merging other firms into Rea if they have substantial clients that qualify as Rea 1000. Paul McEwan, Kyle Stemple, Annie Yoder. Wooster: Lesley Mast. Zanesville: Chad Bice. FocusCFO: Brad Martyn. PG 20 / 21 CORNERSTONE #1: Our People We never want a client to say, “We’ve outgrown you.” So, we will expand our service offerings to include new consulting and advisory services. These new services