Cornerstone #4: OUR FIRM
Goal: Build the firm in a way that supports the other three
cornerstones. To take our firm from good to great, we must
take each office, each specialty practice and each person
from good to great. Each must have its own specific, ag-
gressive plan to achieve The Rea Advantage’s objectives.
Internal Communications – In our firm’s 2016 employ-
ee satisfaction survey, we asked our employees to tell us
what was working and where we could be doing better.
The results showed that internal communication was one
opportunity for improvement. To overcome this challenge,
a Rea NextGen leadership team developed a solution.
This team’s research showed that internal communication
is directly related to employee engagement, which is di-
rectly tied to client satisfaction and profitability. Rocking
the boat with data points and research, the team received
a green light to seek out and hire the firm’s first-ever
internal communications specialist. As Rea continues to
grow, enhanced internal communication will play a critical
role in protecting and enhancing our culture and ensuring
that messages are communicated clearly and appropri-
ately. Abigail Eisenbrei (New Philadelphia) was chosen to
fill this position. Abigail is responsible for facilitating com-
munication from the top-down, bottom-up and across
different groups in the firm. Improving communication
will ultimately help connect the firm’s offices and regions,
ensure we are all rowing in the same direction, give
everyone a voice and ultimately develop better leaders
and communicators.
a Brighter 2018
Everything we do and every decision
we make is centered on our desire
to serve our clients better by imple-
menting the strategy outlined in The
Rea Advantage. We’ve realized great
success over the last two years and
are more excited than ever to make
even more waves in the year ahead.
Stay tuned to discover how we plan to
rock the boat in 2018.
Regionalization – In 2017, Rea formally adopted a new
regional operational structure. Each of the four regions is
led by a regional president whose main goals are to facil-
itate growth and profitability in their targeted area and to
raise up leaders behind them. Rick Lash (Cleveland) is
regional president for our Northeast Ohio region, which
consists of our Amherst, Cleveland, Mentor and Medina
offices. Kyle Stemple (New Philadelphia) is regional pres-
ident for our East Central Ohio region, which is comprised
of Coshocton, Millersburg, New Philadelphia and Wooster
offices. Mark McKinley (Dublin) is regional president for
the West Central region, which includes our Dublin and
Lima offices. Chad Bice (Zanesville) is regional presi-
dent for the Southeast region, which brings together the
Cambridge, Marietta and Zanesville offices.
2017
ANNUAL
REPORT