An entire year has passed since we introduced our firm’ s strategic plan, The Rea Advantage. And while it’ s a great plan; it would be worthless without great execution to back it up.
we were ready to put The Rea Advantage in motion, we followed the concepts of The 4 Disciplines of Execution( 4DX) by Sean Covey, Jim Huling and Chris McChesney, which outlines specific behaviors for translating strategy into action.
But we knew it was inevitable that our leaders and employees would get trapped in the never-ending whirlwind of day-to-day activities – making it impossible to move the needle. But 4DX teaches us how to focus on our goals in a different way.
The 4 Disciplines of Execution: 1. Focus On The Wildly Important 2. Act On The Lead Measures 3. Keep A Compelling Scoreboard 4. Create A Cadence of Accountability
Ours is not one of those plans that sit on a shelf collecting dust. The pages of our plan are highlighted, scribbled on, earmarked, coffee stained and broken in – signs that The Rea Advantage is a living document designed to drive our decisions and maintain our focus on our wildly important goals.
In last year’ s annual report, we shared a summary of our strategic plan. Check it out at www. reacpa. com / 2015-strategic-plan.
2016 was an exciting year of progress, change and momentum. When
While our daily activities may be urgent, they’ re rarely as important as the strategic work that will take us where we want to go. Therefore, if we want to execute, we must learn to tell the difference between the urgent and the important.
While we’ re still far from mastering this new mindset firm-wide, we’ ve begun to apply the basic principles of this approach throughout our business. 4DX has helped us start off on the right foot as we work to achieve the goals established in the four cornerstones of our strategic plan. We’ re happy to share some of our progress. continued >
FOCUS ON THE WILDLY IMPORTANT ACT ON THE LEAD MEASURES KEEP A COMPELLING SCOREBOARD
CREATE A CADENCE OF ACCOUNTABILITY
The 4 Disciplines of Execution