Realty411 Magazine Featuring Eric Counts, Credit Nerds | Page 50

The “WIN” Principle stands for
“What’s Important Now”. Once
you’ve educated yourself in
creatively investing in real estate,
you’ll know what you should be
doing at any given time. Whether it’s
using what you’ve already learned,
or, if you’re a little short on
knowledge, maybe taking in a
seminar, workshop, bootcamp, or
listening to books and tapes. It may
be that you need to take a break, or
the rest of the day off, or even a
vacation. Whatever it may be ­ you
know deep inside exactly what you
should be doing at any particular
time.
If you will discipline yourself to
do What’s Important Now, you WILL
accomplish your financial goals.
What do you want? Do you want to
be rich?? You can be rich!! If you
will diligently exercise the 2
principles that I’ve outlined above,
you will accomplish your financial
goals!!! Does it sound easy? It does
to me. I think it’s a simple thing to
do, but it’s certainly not an easy
thing to do.
6. Failing To Screen Your
Sellers
As investors, we make our money
when we buy property from
motivated sellers. I had to find that
out the hard way. Very early in my
career I found an little old lady that
lived in a huge old house in
Hollywood, California. Her name
was Alice Jordan and she was part of
a big mailing campaign that I was
working at the time. When she
responded to one of my letters, it felt
like my heart was going to jump out
of my chest an on to the floor!! My
palms were sweaty, and my voice
trembled. She said that she wanted to
sell her house!! We immediately
made an appointment to meet at her
house the very next day.
It was sheer agony having to wait
until the next day to meet with the
lady in the big house. The thoughts
running through my head were nonstop!
Will she contact someone else?
Will someone else contact her?
Maybe a family member. What if she
changes her mind? Am I really ready
50
for this? This is a huge step! What if
it doesn’t work? What if I fail? I don’t
want to loose any money. Does any of
this sound familiar to you? I think we
all suffer with Uncontrollable Thought
Syndrome. There’s nothing like doing
a good deal and making yourself
$20,000 to $40,000 to make all those
negative thoughts disappear. You
might still have those uncontrollable
thoughts running through your head,
but they’ll be a little different. Let’s
see, I wonder if we should go to the
Bahamas, or if we should go to
Hawaii? Should I go for the
Mercedes, or should I go for the
BMW?
Back to the little old lady. For
three weeks, we went back and forth.
Every time I thought we were close,
she’d throw some garbage into our
deal that would bring negotiations to
a halt. Then I’d call her after a few
days, we’d reach what I thought was
an agreement, and we would resume.
This would happen over and over.
You’d think I’d have gotten a clue
about this one, but I didn’t.
I happened to be talking with a
friend who was a fellow investor, and
I mentioned Ms. Jordan, the lady that
I was dealing with, and how
frustrated I’d become. He looked at
me with a little sly smile on his face.
He said, “You mean Alice Jordan”? I
said yes.
If you will discipline
yourself to do
What’s Important
Now, you WILL
accomplish your
financial goals.