Real Time Location Systems (RTLS) market to reach $7 billion by 2020 Real Time Location Systems (RTLS) market | Page 13
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INSIGHTS
The growing safety issues and advancing technology is leading to the growth of RTLS market:
A new feature called “SOS” button is being installed in all radio cabs in India for the safety of
passengers. This button once pressed, sends the real time location of the passenger to the nearest
police control room. This feature increases awareness regarding RTLS in the large potential market
of India while increasing penetration.
Privacy Concerns regarding location tracking have hampered the utilization of these systems in
enterprise applications
GPS systems have found increased adoption as customer demand for high accuracy levels rises,
particularly in fleet tracking, logistics and defence industries.
The lack of awareness regarding utilization of these products in healthcare and manufacturing in
APAC and South America has hampered growth. However this lack of awareness is being eradicated
as increased utilization of RTLS in defence and logistics has brought the products to the forefront.
Logistics companies have increased adoption of RTLS as they offer improved accuracy in tracking
and improve operational efficiency.
Growing standardization RTLS equipment has led to increased deployment in the healthcare
industry as declining costs and slower Obsoletion of devices lead to increased customer demand.
Growing government funding for RTLS in schools and healthcare industry is projected to propel the
RTLS market as well as raise awareness leading to increased penetration.