REAL ESTATE UPDATE June 2016 | Page 15

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Avoiding tire kickers

gents face different types of eople every day and are trained o gauge the person’ s seriousness n the property. An experienced gent will ask specific questions o find out if the potential buyer s actually looking to buy or is ust dreaming about buying a roperty, thus avoiding needless howings.

02

Time and effort

Buying or selling a property is a series of steps and this whole process needs a lot of time and continuous efforts to complete and get desired results. A real estate agent works full time servicing clients and is available whenever a potential buyer has questions or wants to view the property. This may not be possible for you if you choose to bypass the agent and try to sell the property yourself. You may miss a buyer who wants to view your property but you aren’ t available and busy in an important meeting and can’ t miss your day to day business in showing that have no guarantee of an outcome.

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Appointing an agent to buy or sell a property is a wise decision, as you get professional advice and guidance, every step of the process. The agent will take care of all the needs, from marketing to closing the deal and everything in between.

The bottom line

01

Half knowledge is dangerous

While there are a lot of tools on the internet for buyers and sellers that can be leveraged to research for property prices, trends, property valuations and investment returns, there is however, no comparison for these so-called useful tools with the knowledge of an agent who has acquired the knowledge of the real estate scenario steadily, by being in the market and has witnessed changes in the market, price fluctuations and all types of situations that may arise while a sale is in process.

04

Spreading the word

Selling a property means spreading out the word in the real estate market, you may use property portals to list if you want to sell without appointing a broker. But is that enough to sell the property at the desired price within the required timeframe? While there are thousands of properties listed on these portals your property will not get the required exposure.
Agents have a large network of pre-approved buyers, ready investors, online tools and paid subscriptions on popular property portals that will keep your property on the top and always visible to potential buyers. Agents also have large email lists accumulated over the years and will get the property viral with an email blast to the distribution list. An agent has access to a professional photographer and a team of marketing experts that will showcase the best features of the property in a professional manner and effectively tell the property’ s story resulting in maximum exposure and quick offers.