Real Estate Investor September 2022 | Page 32

COMPANY PROFILE
Proptech for the client We capture the buyers ’ requirements on our CRM system , which then alerts the agent of all suitable properties on our books . The buyers receive a unique URL through which they can view the properties the agent has prepared for them .
From a seller ’ s perspective , our CRM system creates a unique URL for each property we market . The seller can access his property ’ s information whenever they want to , and it includes information on who viewed the property , what their feedback was , how many enquiries have been received from the various portals , as well as a customised feedback section where the agent can keep the seller updated .
By automating many of these feedback functions , we ensure that sellers can check into the status of the marketing of their properties at any time and when it is convenient for them .
32 SEPTEMBER 2022 SA Real Estate Investor Magazine