Real Estate Investor September 2022 | Page 31

MERIDIAN REALTY with successful agents who conduct their business with the highest level of integrity and professionalism .
A few examples of the services we offer our agents :
• Every one of their properties gets a professional video and photos ( done by our in-house photographers )
• Our graphic designers help them with designs to build their brand and image , and to support them with their marketing
• Our admin team loads their listings onto all the major property portals
• Our social media specialist assists them in their social media marketing efforts .
Proptech for the agent Meridian Realty is a tech enabled company on the forefront of proptech innovation . We developed our own in-house CRM system called Meridian Connect that empowers our agents to provide a superior customer experience for their clients , and help make them super agents .
Our agents use Meridian Connect to manage their viewings , their touchpoints , their follow ups , their diary and their database . All agents ’ listings are automatically imported into their CRM where they can build and manage their database , all through POPIA compliant means . The system also has our training courses on it , providing agents with access to a valuable library of training courses and recordings of webinars we have hosted .
Essentially , the CRM matches buyers ’ requirements with existing properties and automatically matches the clients ’ requirements with that of the agent ' s own internal stock , as well as all other suitable stock within the Meridian group . As new properties are added onto the books , the system automatically alerts the agent if that property matches a registered buyers ’ requirements .
SA Real Estate Investor Magazine SEPTEMBER 2022 31