EDUCATION
Today , as customers become more demanding and markets increasingly challenging , agencies require diverse skill sets to ensure they can build stable business foundations and maintain financial security .
Recent research by Lightstone found that residential property unit sales in South Africa saw a 21.4 % increase from 2020 and a 3 % increase on 2019 . There has been a steady increase in residential estate sales with trends like semigration down to the coastal areas and working from home playing a major role in property purchase and sale decision-making . In addition , a recent analysis by the Property Practitioners Regulatory Authority ( PPRA ) emphasised the importance of reshaping the sector on the bases of inclusion and diversity and emphasises the importance of continuing professional development ( CPD ) to ensure that agencies and their employees are well-versed in regulations and are in compliance with the authority .
“ This is a highpressure profession that expects agencies to be wellversed in multiple skill sets and to ensure that their employees learn constantly .”
There are , however , core skills – critical skills – that should be on every estate agent ’ s resume as these are the ones that will ensure they connect with clients , sell properties and build resilient businesses . And developing these core skills should be part of every
76 NOV 2022 SA Real Estate Investor Magazine