Real Estate Investor Magazine South Africa April 2015 | Page 55

1. Never compromise on your product’s quality, even
if competitors offer inferior products. Over the
long haul, the quality product that delivers on its
promise will be the winner.
2. Passion and respect for the person who spends
their money on your product.
3. Do not fear making mistakes (understand that you
will make some) – it is how quickly you can recover
from mistakes, correct what needs to be corrected
and move on.
4. Building an equally passionate team, having strong
values and an honorable mission.
5. ‘No’ is never the final answer. Hilda had to wait
four years of ‘no’ before receiving a yes from a major
stockist for her products.

Hilda’s best financial advice is, “If you want to have
lots of money, focus on being the best. Money follows
the best. Secondly, the problem is never about the