Real Estate Investor Magazine South Africa April 2015 | Page 54

MY STORY

The Success Mantra
Making an impact for women in business
BY NEALE PETERSEN

H

ilda Lunderstedt is a successful venture
philanthropist, entrepreneur and investor. She
sits on the board of various local and global
companies where she assists with the future strategies
of the organisation.
Her initial financial success was achieved through
building up a healthcare nutraceutical company that
she started from scratch. One of her first product
successes was called ‘Pro-Oxidin’ which she developed
with grapeseed extract as the main ingredient.
The business made over R300 million turnover and
over R10 million in the first 12 months which was an
incredible achievement for a new entrepreneur.
Hilda built the company into a highly profitable
machine and won a Johannesburg Stock Exchange
( JSE) listing through the SAP ‘Go4Growth’
competition in 2008. She sold the company to Adcock
Ingram for nine figures in just under 10 years.

52

April 2015 SA Real Estate Investor

Inspirational business leader
Her passion is helping woman in the workplace and
she wants to make an indelible mark in that area
through mentoring and networking.
“While women make up over 40% of the workforce,
only 1% owns the world’s wealth,” Hilda says. She is
excited about the opportunities for women to create
wealth. There are so many opportunities for women
now than ever before. She leads the debate on women
talking about money, investments and wealth.
The entrepreneur
In 2001, an opportunity came her way to start
her own business. She created a company that
developed, manufactured, branded, marketed and sold
pharmaceutical and beauty products.
The following key factors contributed to the success
of her first big business:
www.reimag.co.za