Real Estate Investor Magazine South Africa April 2015 | Page 19

because a specific area may be in a completely different phase of the cycle for a number of reasons. Similarly, each country will have its own clock, and each area in an offshore destination will have its own cycle. Even in the same area, different sectors of the property market, such as residential, office, retail and industrial, may be in different stages of the cycle. The good news is that this means smart property investors can diversify their portfolios to minimise their risk of all their investment properties being in the same cycle. Buying properties in different areas, cities or even countries will help investors spread their risk. “One of the fundamental basics of economics is that markets move in cycles.” “Timing” the market The property cycle can be an important investment tool for buyers, sellers, investors and developers in the property market. For example, the optimal time for buyers to enter the market is when the property cycle is near its lowest point. The best time to sell is when the property cycle is nearing its peak. Professional investors take advantage of the opportunities of the recovery phase. Developers should ideally enter the market when the property cycle is in the early recovery or upturn phase, to have them completed by the boom phase of the cycle. www.reimag.co.za However, as property investment is a long-term strategy, the real value of understanding the property cycle lies not in “timing” the market, but rather knowing how much time to spend in the market to realise the best returns. Smart investors know that excellent investment properties can be found regardless of where we are in the property cycle, and that no matter at whichever point in the cycle you buy, the cycle will complete itself and begin again. While buying at the bottom of the cycle is ideal, it is certainly not necessary to miss a good property opportunity at the top of the cycle. Even if you buy an average performing property during the cycle, it should deliver good returns, provided you hold the property for at least one full cycle. As such, your investment horizon should be no less than the duration of a mini-cycle - at least seven years. But if you really want to see great returns, keep your investment property for at least a macro-cycle of around 20 years. Investing counter-cyclically Furthermore, rather than “timing” the market, smart investors use the property cycle to invest countercyclically. Acting counter-cyclically is an acquired investor skill. It is much easier to buy at the top of the market cycle when property price inflation is buoyant and credit is both cheap and easy. Buying when the market is down – property values are falling, credit lending criteria are tight, and interest rates are high – requires great confidence and careful planning. While investing when the market is depressed and filled with negative news is counter-intuitive in the extreme, it is precisely what distinguishes the most successful investors from the rest – the ability to buy when everyone else is fearful, and to resist joining the buying frenzy when the market is at its peak. Improved investment decisionmaking Understanding the property cycle allows property investors to plan ahead and be prepared for the inevitable up and downs. Those who appreciate the cycles will know that capital appreciation will fluctuate with the cycles. Yet, despite the short-term fluctuations in the rate of growth, property values rise steadily over the long term. Similarly, property investors who finance a property at the lowest point in the interest rate cycle can expect that the interest rates will rise – by an average of 6% per cycle - and make provision for it in their planning. Rental demand will also rise and fall, as will average rental increases, as they move through their own cycles. Be prepared for this and factor it into your planning. Understanding this one fundamental of the markets and using it to ensure you can withstand the downturns, prevent desperate selling just before the next upswing, or resist the temptation of boomtime buying, will give you a real edge in the property investment game. April 2015 SA Real Estate Investor 17