SOCIAL MEDIA
TikTok . Harnessing this trend to showcase their expertise and their properties to would-be buyers is the next step for an industry rapidly coming to terms with the need to adopt off-site ads and social media marketing .
Massaging the Algorithm “ For businesses – and property practitioners in particular – the change in the way the algorithms on these platforms function plays into the hands of those who can create compelling content ,” says Flow Co-CEO and Co-Founder Gil Sperling . “ The algorithms – once focussed on aggregating content from connections , friends and family - now draw far more on content that users regularly interact with to populate their feeds ”. Sperling says that these short-form videos are incredibly addictive because it ’ s easy to consume scores of videos that the algorithm knows you ’ ll be interested in , in a short period of time . “ The most successful shortform videos are also authentic – meaning they don ’ t need to be polished and produced by experts : a boon to property practitioners who can showcase their portfolio of properties more easily ”. Using Flow ’ s tech to promote these clips can help expand their reach exponentially , finding those in the market at the right time .
Flow ( which has been in the news recently after raising $ 4.5 million in a pre-Series A funding round ) gives property professionals the ability to simply and quickly harness the power of complex social media advertising to target motivated buyers and sellers online , matching people and properties faster and helping agents boost their brands and businesses .
The platform is helping property practitioners stay at the forefront of social media marketing trends like short-form video by constantly adding new features and integrations to the platform . Having already helped agents and agencies seamlessly , easily and automatically create targeted social media advertising with their existing listing information , the platform is now bringing together the addictiveness of short-form video with the power of its automated ad creation tools . This tech is set to help property practitioners connect with markets in new ways on platforms
SA Real Estate Investor Magazine MAY / JUNE 2023 90