More and more property practitioners are turning to short-form video content - the current trend leader in the social media space , according to GWI ’ s flagship report on the latest trends in social media – as a marketing tool to meet potential customers on the social media platforms where they spend hours every day .

Good , Better , Video GWI ’ s report shows that short videos are quick to create and tend toward the less polished , more spontaneous content people are after . Consumers on channels like TikTok , Instagram Reels , YouTube Shorts and Facebook Stories are far more likely to use social media for creative inspiration . Short clips are a huge hit with Gen Z and 1 in 4 consumers watch a video made by a brand , each month . They ’ re also shared extensively on messaging platforms like WhatsApp , opening access to consumers who may not be on

89 MAY / JUNE 2023 SA Real Estate Investor Magazine